The market for limited edition beauty products has grown exponentially in the past few years with collaborations such as Lancome with Chirs Benz and CND with Jason Wu, and it wouldn't be a far reach to credit Chanel with the sudden trendiness of limited edition products.
The hype surrounding this season's hottest color, Black Pearl, already has shoppers lining up to be the first with the polish. To aid the hysteria surrounding the release of the brand's newest color palette, they have launched Chanel Makeup Confidential, a site that provides an insiders look at the creation of Chanel’s beauty range.
The interactive site links directly back to the main shopping page where you can buy the products seen but also features exclusive video content, backstage beauty looks, a how-to for this season’s must-have look, an interview with tastemaker Peter Philips, the Creative Director of Chanel Makeup, and an insight into the weird and wonderful world of Chanel beauty. Antwerp-born Philips is widely regarded as the trend maker for modern beauty products and thanks to him all you ladies will be shimmering this spring.
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[Source: The Fashion Spot - Sarah Joynt;
Images via Chanel Makeup Confidential]