Wednesday, December 8, 2010

Skating In Underwear: Mateus Verdelho for ButchSS11

Brazilians seem to know an offal lot about smart campaigns and mesmerizing editorials. So, it’s really no surprise that Brazilian underwear brand Butch is taking somewhat of different approach with their new underwear campaign. Instead of the typical corny ads with unrealistic versions of a man in underwear, Butch’s new ad is real, relatable and refreshing. The lines Spring/Summer 2011 campaign which features stingy male model Mateus Verdelho, was shot by Cristiano Madureira at Sao Paulo skating ramp. 

We love this shirt (above)! There’s a tank just like it online - perfect for sleeping in!

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